Growth

How GiveDirectly increased donations by over $3 million/year through experimentation

Wins, misses, and lessons from GiveDirectly’s donation-optimizing journey

Dec 3, 2024 •

The Subscription Value Loop: A framework for growing consumer subscription businesses

Including case studies, templates, and 10 proven growth tactics from top consumer subscription apps like Duolingo, Spotify, Tinder, and Calm

Sep 3, 2024 •

Ethan Smith: The power of internal linking for SEO

SEO expert Ethan Smith shares actionable tips for using internal linking to improve your website's search rankings and drive traffic to your business.

Aug 6, 2024 •

Lenny Rachitsky

When and how to run a billboard campaign

Is $20K for a spot on Highway 101 worth it?

Jun 18, 2024 •

Reed McGinley-Stempel

How to make an impact in your first 90 days

25 tactics from top leaders at Ramp, Canva, Wiz, HubSpot, Google, Dropbox, and more

Apr 23, 2024 •

How to accelerate growth by focusing on the features you already have

Introducing the ARIA framework

Apr 16, 2024 •

The secret to Duolingo’s exponential growth

Don’t kill the golden goose, maintain a sense of urgency to drive compounding growth, copy first, and more of their biggest growth lessons

Apr 2, 2024 •

How to successfully launch on Product Hunt (when it’s right for your startup)

Seven tips and five myths

Mar 5, 2024 •

The ultimate guide to willingness-to-pay

How to effectively run a willingness-to-pay study, with templates, guides, examples, and more

Feb 13, 2024 •

How to describe your business as an equation

And why you don’t fully understand your business until you can

Jan 16, 2024 •

Lenny Rachitsky

and

Dan Hockenmaier

Lessons on building a viral consumer app: The story of Saturn

How single-player utility, hyper-personalization, doing things unscalably, and thinking long-term helped us bootstrap a brand-new social network

Dec 5, 2023 •

and

Lessons from going freemium: a decision that broke our business

How freemium and no-friction onboarding reversed our growth, and how we got back on track

Nov 28, 2023 •

Scaling your B2B growth engine

Part seven of my seven-part series on kickstarting and scaling a B2B business

Oct 24, 2023 •

Lenny Rachitsky

A guide for finding product-market fit in B2B

Part five of my seven-part series on kickstarting and scaling a B2B business

Sep 12, 2023 •

Lenny Rachitsky

How to find and win your first 10 B2B customers

Part four of my seven-part series on kickstarting and scaling a B2B business

Sep 5, 2023 •

Lenny Rachitsky

How to identify your ideal customer profile (ICP)

Part three of my seven-part series on kickstarting and scaling a B2B business

Aug 29, 2023 •

Lenny Rachitsky

How to hire your first growth team

Practical advice from 12 world-class growth experts, including Lauryn Isford, Casey Winters, John Egan, Adam Fishman, Melissa Tan, Laura Schaffer, Hila…

Aug 22, 2023 •

and

How to validate your B2B startup idea

Part two of my seven-part series on how to kickstart and scale a B2B business

Aug 15, 2023 •

Lenny Rachitsky

How the most successful B2B startups came up with their original idea

Part one of my seven-part series on kickstarting and scaling a B2B business

Aug 8, 2023 •

Lenny Rachitsky

What is good free-to-paid conversion

Benchmarks of good and great free-to-paid conversion rates based on a survey of 1000+ products

Aug 1, 2023 •

and

Lenny Rachitsky

How today’s top consumer brands measure marketing’s impact

Lessons from studying how 40+ brands measure their marketing impact, including McDonalds, H&M, TikTok, Amazon, Airbnb, and Uber

Jul 18, 2023 •

Michael Kaminsky

and

The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)

Brought to you by Amplitude—Build better products | Miro—A collaborative visual platform where your best work comes to life | Ahrefs—Improve your…

Apr 2, 2023 •

Lenny Rachitsky

A long and growing list of ideas to inspire your team’s thinking on increasing top-of-funnel, monetization, conversion, retention, and velocity

Mar 14, 2023 •

Lenny Rachitsky

How Duolingo reignited user growth

The story behind Duolingo's 350% growth acceleration, leaderboards, streaks, notifications, and their innovative growth model

Feb 28, 2023 •

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