Benchmarks

What is good free-to-paid conversion

Benchmarks of good and great free-to-paid conversion rates based on a survey of 1000+ products

Aug 1, 2023 •

and

Lenny Rachitsky

What is a good activation rate

Good and great activation rates based on the results of our benchmarking survey

Oct 25, 2022 •

Lenny Rachitsky

and

What is a good growth rate

Benchmarks and insights from the world’s best investors

Apr 26, 2022 •

Lenny Rachitsky

What is good waitlist conversion

Benchmarks and advice for making the most of your waitlist

Mar 1, 2022 •

Lenny Rachitsky

What is good monthly churn

Benchmarks for good and great monthly churn, by company type and price point

Feb 8, 2022 •

Lenny Rachitsky

What is a good payback period?

Benchmarks for good, great, and exceptional payback periods based on guidance from 16 growth experts

Dec 14, 2021 •

Lenny Rachitsky

What is good retention?

Although retention is widely considered to be the most important metric to get right when building (or investing in) a business, it’s also one of the…

Jun 9, 2020 •

Lenny Rachitsky

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts