The reformed data-driven PM | Shaun Clowes (CPO Confluent, ex-Salesforce, Atlassian)

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• Enterpret—Transform customer feedback into product growth
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Shaun Clowes is the chief product officer at Confluent and former CPO at Salesforce’s MuleSoft and at Metromile. He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. In our conversation, we discuss:

• Why most PMs are bad, and how to fix this

• Why great AI products are all about the data

• Why he changed his mind about being data-driven

• How to build your B2B growth team

• How to choose your next career stop

• Much more

Some takeaways:

1. The best product managers are constantly aligning their work with what’s happening in the real world, not just inside their company. Spend 80% of your time focusing on the external factors—customers, competitors, and market conditions—rather than internal processes. The next time you’re working on a project, ask yourself: What are the external forces shaping this? How does the market view this problem?

2. When deciding how much to rely on data, treat it as a compass rather than GPS:

   1. Data shouldn’t give you the answer but help to disprove hypotheses

   2. Your intuition comes from processing lots of data subconsciously

   3. Being “data-driven” can lead to analysis paralysis

   4. The right approach is having the right data at the right time and place

   5. Follow Colin Powell’s rule: Don’t decide with less than 30% of available data, but don’t wait for more than 70%

3. Actively seek out feedback that challenges your assumptions. The best product managers go out of their way to prove themselves wrong, because finding the flaws in your thinking will lead to better decisions.

4. Building successful B2B growth teams requires navigating several phases:

   1. The “gold rush” phase of proving initial value

   2. Systematizing and scaling successful approaches

   3. Integration with other organizational functions

   4. Finding the right balance between PLG and traditional sales

   5. Creating feedback loops between PLG and sales motions

Where to find Shaun Clowes:

• X: https://x.com/ShaunMClowes

• LinkedIn: https://www.linkedin.com/in/shaun-clowes-80795014/

• Website: https://shaunclowes.com/about-shaun

• Reforge: https://www.reforge.com/profiles/shaun-clowes

In this episode, we cover:

(00:00) Shaun’s background

(05:08) The state of product management

(09:33) Becoming a 10x product manager

(13:23) Specific ways to leverage AI in product management

(17:15) Feedback rivers

(19:20) AI's impact on data management

(24:35) The future of enterprise businesses with AI

(35:41) Data-driven decision-making

(45:50) Building effective growth teams

(50:18) The evolution of product-led growth

(56:16) Career insights and decision-making

(01:07:45) Failure corner

(01:12:32) Final thoughts and lightning round

Referenced:

• Steve Blank’s website: https://steveblank.com/

• Getting Out of the Building. 2 Minutes to See Why: https://www.youtube.com/watch?v=TbMgWr1YVfs

• OpenAI: https://openai.com/

• Claude: https://claude.ai/

• Sachin Rekhi on LinkedIn: https://www.linkedin.com/in/sachinrekhi/

• Video: Building Your Product Intuition with Feedback Rivers: https://www.sachinrekhi.com/video-building-your-product-intuition-with-feedback-rivers

• Confluent: https://www.confluent.io

• Workday: https://www.workday.com/

• Lenny and Friends Summit: https://lennyssummit.com/

• A conversation with OpenAI’s CPO Kevin Weil, Anthropic’s CPO Mike Krieger, and Sarah Guo: https://www.youtube.com/watch?v=IxkvVZua28k

• Anthropic: https://www.anthropic.com/

• Salesforce: https://www.salesforce.com/

• Atlassian: https://www.atlassian.com/

• Jira: https://www.atlassian.com/software/jira

• Ashby: https://www.ashbyhq.com/

• Occam’s razor: https://en.wikipedia.org/wiki/Occam%27s_razor

• Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify): https://www.lennysnewsletter.com/p/shopifys-growth-archie-abrams

• Charlie Munger quote: https://www.goodreads.com/quotes/11903426-show-me-the-incentive-and-i-ll-show-you-the-outcome

• Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company

• The ultimate guide to product-led sales | Elena Verna: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-product-led

• Metromile: https://www.metromile.com/

• Tom Kennedy on LinkedIn: https://www.linkedin.com/in/tom-kennedy-37356b2b/

• Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy): https://www.lennysnewsletter.com/p/building-wiz-raaz-herzberg

• Wiz: https://www.wiz.io

• Colin Powell’s 40-70 rule: https://www.42courses.com/blog/home/2019/12/10/colin-powells-40-70-rule

• Detroiters on Netflix: https://www.netflix.com/title/80165019

• Glean: https://www.glean.com/

• Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity: https://www.amazon.com/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509

• Listen: Five Simple Tools to Meet Your Everyday Parenting Challenges: https://www.amazon.com/Listen-Simple-Everyday-Parenting-Challenges/dp/0997459301

• Empress Falls Canyon and abseiling: https://bmac.com.au/blue-mountains-canyoning/empress-falls-canyon-and-abseiling

Recommended books:

• The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898

• Inspired: How to Create Products Customers Love: https://www.amazon.com/Inspired-Create-Products-Customers-Love/dp/0981690408

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Lenny may be an investor in the companies discussed.