I think the retention metrics will continue to make sense, given a long enough period. What will differ, IMHO, are engagement metrics, which are, as I see them, how often and for how long you use the product given that you are retained. A retained Airbnb user (after 1 year), for example, will probably use the service once a year, whereas…
I think the retention metrics will continue to make sense, given a long enough period. What will differ, IMHO, are engagement metrics, which are, as I see them, how often and for how long you use the product given that you are retained. A retained Airbnb user (after 1 year), for example, will probably use the service once a year, whereas a retained Instagram user (also after 1 year) will have used the service almost every week during the year. WDYT?
Only meaningful engagement leads to retention and retention then adds up to revenue. If defining meaningful engagement changes from company to company and category to category, retention changes too and so does revenue and hence standardization is a ??
I think the retention metrics will continue to make sense, given a long enough period. What will differ, IMHO, are engagement metrics, which are, as I see them, how often and for how long you use the product given that you are retained. A retained Airbnb user (after 1 year), for example, will probably use the service once a year, whereas a retained Instagram user (also after 1 year) will have used the service almost every week during the year. WDYT?
Only meaningful engagement leads to retention and retention then adds up to revenue. If defining meaningful engagement changes from company to company and category to category, retention changes too and so does revenue and hence standardization is a ??