Emilie is the founder and CEO of Six Eastern, a top PR agency that’s worked with over 100 tech companies, from stealth startups to publicly traded companies.
Thanks Emilie for a bucket load of really practical tactical advice! I really appreciated how you "slayed" the relationship myth up front. So important. Its not your contacts its your ability to set context that really matters. Working with my companies its not "who I know" that really makes the difference its how I work with the team to get the right context / velocity.
I am really pleased that you dived deep on wider "creator" community who can be a great place to amplify your messages. I recently read Packy's piece on https://www.notboring.co/p/techno-optimistic-media and thought that this opens up a whole dimension of press for start-ups.
Thanks Emilie for a bucket load of really practical tactical advice! I really appreciated how you "slayed" the relationship myth up front. So important. Its not your contacts its your ability to set context that really matters. Working with my companies its not "who I know" that really makes the difference its how I work with the team to get the right context / velocity.
I am really pleased that you dived deep on wider "creator" community who can be a great place to amplify your messages. I recently read Packy's piece on https://www.notboring.co/p/techno-optimistic-media and thought that this opens up a whole dimension of press for start-ups.