The Best of 2021
The most popular posts of the year, and a brief look back
👋 Hey, Lenny here! Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out about work. Send me your questions and in return I’ll humbly offer actionable real-talk advice.
2021 in review
It was a big year for this newsletter:
Hit #1 paid business newsletter on Substack (rankings)
Crossed 90,000 subscribers (2x’d from the start of the year)
Reached 1m page views (primarily from the U.S., India, Europe, Canada, Australia, Brazil, the Netherlands, and Singapore)
Published 58 posts (including 12 guest posts), plus 52 additional posts from the community itself—a total of 110 posts!
Grew to over 6,500 amazing members in our Slack community 🔥
Your support for this newsletter is what makes it all possible, and I’m so incredibly grateful for you. THANK YOU for allowing me to do this work. Happy holidays, happy new year, and wait till you see what I’ve got in store for 2022 ✨
The 12 most viewed posts of 2021
A rundown of the most popular posts this year:
1. Choosing your North Star metric
2. The 10 commandments of salary negotiation
3. A quick-start guide to positioning
4. Content-driven growth
5. A founder’s guide to community
6. Six rules of hiring for growth
7. What is product management
