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Sunil S Sakri's avatar

This is really insightful. I had a question. So if we take an example of a B2B legacy enterprise product, where the users are just concerned with the jobs to be done and not with other aspects like user experience and parameters, how do we ensure that we are adding value to the product

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Jules Walter's avatar

Great question. For B2B, you can apply the tips in the article to uncover new jobs to be done or to reframe feature requests in a way that enables the team to come up with better solutions (e.g. ones that get to the underlying issue vs the specific way customers frame it). It’s also helpful to improve the way users get the job done with your product.

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