Marketplace city expansion strategy

How marketplaces like Instacart, OpenTable, Caviar, Grubhub, and others approached expanding into additional markets

👋 Hey, Lenny here! Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out at the office. Send me your questions and in return I’ll humbly offer actionable real-talk advice.