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It's awesome to hear this podcast. Alistair is legit. And the book is amazing (I had a chance to pre-read). Long overdue on getting Alistair onto the podcast.

Product on its own isn't worth much, without being really smart (read: just evil enough) on getting it into people's hands. I love building products, but I love people USING the products I build a lot more.

And if I remember correctly it was a very puffy jacket, Lenny. I told the salesperson you needed something super warm. :)

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Instead of subversive marketing, I prefer unfair competitive advantage disruption. Most startups may have a couple of competitive advantages. And unfair advantages that incumbents can't replicate or duplicate.

- Owning the distribution channel in a massive SOM market.

- Having an own-your-market strategy. i.e., embedding strategy.

- Owning the entire value. chain. Messaging, SoFi transactions, and settlements.

- Owning a total IP strategy. Utility patents, trade secrets, and trademarks.

- Creating and owning a new market category

- You are the domain expert.

- Owning a viral PLG and CLG position. Zero CAC.

- Having irresistible offers for every user group.

- A vision nobody can imagine until they see it.

Easy peasy. Sarcasm intended. BTW, the above examples are real.

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