How to launch and grow your product | Ryan Hoover, Product Hunt and Weekend Fund

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Thousands of new products launch each year, but very few last. Ryan Hoover has seen thousands of products launched over the course of his time running Product Hunt and through his investing, and in this episode you’ll hear what Ryan has learned about launching products, growing products, and raising capital. Plus, we play a made-up game called “What would you rather upvote?” Join us!

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Find the full transcript here: https://www.lennyspodcast.com/how-to-launch-and-grow-your-product-ryan-hoover-of-product-hunt-and-weekend-fund/#transcript

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Where to find Ryan Hoover:

• Twitter: https://twitter.com/rrhoover

• LinkedIn: https://www.linkedin.com/in/ryanrhoover/

• Website: https://www.ryanhoover.me/

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In this episode, we cover:

[03:23] On being a tech celebrity 

[09:02] Using Twitter DMs as a content machine

[11:15] The questions most founders ask 

[14:48] When should you start a company?

[18:28] Would Ryan raise money for Product Hunt if he could do it again?

[21:48] When should companies launch products?

[24:52] What makes a launch successful versus not?

[26:27] How to get to the top of Product Hunt

[30:01] What skill is most helpful for moving into investing and venture capital?

[31:39] What Ryan would do differently if he could rebuild Product Hunt

[38:57] What matters most in life

[43:13] Which ideas Ryan would upvote

[48:05] What founders of consumer companies do to succeed

[55:33] Deciding whether to serve a niche or broad market

[58:03] The surprising parts of angel investing

[1:02:12] Advice for folks wanting to get into angel investing