How to create a winning product strategy | Melissa Perri

Every company wants to develop a winning strategy—but what are signs your strategy isn’t working, and how do you change course? Melissa Perri has worked trained PMs and product leaders at nearly all the Fortune 100 companies, and in this conversation shares how to reset a struggling strategy, align your team, and build winning strategy. Join us.

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Find the full transcript here: https://www.podpage.com/lennys-podcast/how-to-create-a-winning-product-strategy-melissa-perri/#transcript

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Thank you to our wonderful sponsors for making this episode possible:

• Amplitude: https://amplitude.com/

• RevenueCat: https://www.revenuecat.com/

• Makelog: https://www.makelog.com/lenny

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Where to find Melissa:

• Website: https://melissaperri.com/

• Twitter: https://twitter.com/lissijean

• LinkedIn: https://www.linkedin.com/in/melissajeanperri/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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Referenced:

• Melissa’s Book: https://melissaperri.com/book

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In this episode, we cover:

[00:00] What to expect with guest Melissa Perri

[02:57] Melissa’s incredibly vast experience working with product manager’s 

[04:20] Melissa’s current focus: training and education of PM’s

[05:59] The most common problems that product teams face

[09:48] When to hire your first CPO

[14:27] What to do before hiring a CPO

[16:16] When to bring an interim CPO consultant like Melissa

[21:26] Signs your team doesn’t have a strategy

[22:59] Identifying your vision, strategy and intentions as a company

[27:48] Signs you’re doing a bad job as a PM

[30:30] The process of defining strategic visions

[33:28] How to hone your craft as a PM

[43:55] Melissa’s Book — Escaping the Build Trap: How Effective Product Management Creates Real Value 

[48:43] How to avoid burnout 

[52:19] Where to find Melissa