GTM motions of 30 B2B SaaS companies

Market segments, target personas, and sales motions—then and now

👋 Hey, Lenny here! Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out at the office. Send me your questions and in return I’ll humbly offer actionable real-talk advice. On to this week’s question!