It's a lot to listen to, but some good nuggets. Thanks for the episode notes. I'd add to the third takeaway around a compelling reason to buy - immediacy. That compelling reason needs to be urgent. Urgently painful for your buyer. And yes, you can't beat the success stories of others. We humans are social creatures and rely on that validation.
It's a lot to listen to, but some good nuggets. Thanks for the episode notes. I'd add to the third takeaway around a compelling reason to buy - immediacy. That compelling reason needs to be urgent. Urgently painful for your buyer. And yes, you can't beat the success stories of others. We humans are social creatures and rely on that validation.
Great episode. Thanks so much for sharing. Crossing the chasm is a clear "evergreen" read for any entrepreneur (b2b).