Amazing article!! Thanks a lot for sharing. I want to ask. In step 2, "Pick a starting point," there is no description for the last category of "Product-led retention/expansion." Is it intentional?
Amazing article!! Thanks a lot for sharing. I want to ask. In step 2, "Pick a starting point," there is no description for the last category of "Product-led retention/expansion." Is it intentional?
Michal, great question! I explained a little bit in the post, I didn't go deep mainly due to the complexity of these 2 areas. Product-led retention/expansion is very important, but it usually requires deep understanding of use case + usage data, building habit loops/upsell paths, structure pricing tiers right. These 2 are very important PLG focus areas, but they are usually not an ideal starting point, comparing to acquistion, activation and conversion, it is harder to find "quick wins". Plus if you nail activation and conversion, you usually gain a lot of understanding of how to drive retention and expansion too, because many insights and tools are similar.
Since the post is already super long, I decided not to include them in this one - maybe a part 3 will cover them in the future:)
Amazing article!! Thanks a lot for sharing. I want to ask. In step 2, "Pick a starting point," there is no description for the last category of "Product-led retention/expansion." Is it intentional?
Michal, great question! I explained a little bit in the post, I didn't go deep mainly due to the complexity of these 2 areas. Product-led retention/expansion is very important, but it usually requires deep understanding of use case + usage data, building habit loops/upsell paths, structure pricing tiers right. These 2 are very important PLG focus areas, but they are usually not an ideal starting point, comparing to acquistion, activation and conversion, it is harder to find "quick wins". Plus if you nail activation and conversion, you usually gain a lot of understanding of how to drive retention and expansion too, because many insights and tools are similar.
Since the post is already super long, I decided not to include them in this one - maybe a part 3 will cover them in the future:)