Hi Guarav - Thanks for reading and for your kind words. I personally haven't seen examples where this has worked for pure white label solutions. Given that the demand side really needs to understand "who" the platform is, branding is pretty critical. I would say that a few company examples in my post are B2B and B2B2C, and they have made it work. API products are interesting as I hadn't considered that fully - good call out. I agree that some API products do need to be white labeled or opaque to the end consumer, so I don't think this loop is likely to work in those cases. But there are many examples of APIs that do require branding/links for any sites that display their content/products. Yelp and Zillow are both examples here where their API terms of service require their branding to be displayed next to any of their content served by their APIs.
Hi Lenny, great post again, thank you so much!!
Is there an alternative solution for creating this loop without branding since this might not work for any B2B, B2B2C or API product
Hi Guarav - Thanks for reading and for your kind words. I personally haven't seen examples where this has worked for pure white label solutions. Given that the demand side really needs to understand "who" the platform is, branding is pretty critical. I would say that a few company examples in my post are B2B and B2B2C, and they have made it work. API products are interesting as I hadn't considered that fully - good call out. I agree that some API products do need to be white labeled or opaque to the end consumer, so I don't think this loop is likely to work in those cases. But there are many examples of APIs that do require branding/links for any sites that display their content/products. Yelp and Zillow are both examples here where their API terms of service require their branding to be displayed next to any of their content served by their APIs.