This is a GOLD MINE. Most marketplaces need to have supply drive demand (reach out to targeted strangers) or solve a problem that a specific community cares about (go where your customers are).
My business is a marketplace for auto services that helps users find a good price from a trusted shop. The problem I have is that my supply (auto shops) isn't incentivized to drive demand by sending their customers to my platform. From a community perspective, women love the product once they use it, but auto services isn't a topic women communities care to talk about. And most car enthusiasts already have a solution. The only effective way I've figured out to go to my customers is to put business cards on people's cars.
If anyone has any advice/thoughts, it's much appreciated :) There is a big opportunity in the market and I'm trying to crack it. Would love to discuss more
This is really helpful! I'm a cofounder at Weave Community (currently in beta in Boston), a social app with a mission to help immigrants and international students in the US find community and belonging. Getting early users has been one of our biggest challenges so this post has already given us some ideas of how to go about it. Thank you ☺️
This is a GOLD MINE. Most marketplaces need to have supply drive demand (reach out to targeted strangers) or solve a problem that a specific community cares about (go where your customers are).
My business is a marketplace for auto services that helps users find a good price from a trusted shop. The problem I have is that my supply (auto shops) isn't incentivized to drive demand by sending their customers to my platform. From a community perspective, women love the product once they use it, but auto services isn't a topic women communities care to talk about. And most car enthusiasts already have a solution. The only effective way I've figured out to go to my customers is to put business cards on people's cars.
If anyone has any advice/thoughts, it's much appreciated :) There is a big opportunity in the market and I'm trying to crack it. Would love to discuss more
Wow, fantastic article! I’m going to feature this in my newsletter. Thanks for writing it!
Amazing series! Keep going and thanks for sharing!
legitimately one of the best articles written for consumer startups that have launched. This needs to be everywhere.
Really appreciate that Ben. That’s very much my goal with these.
This is really helpful! I'm a cofounder at Weave Community (currently in beta in Boston), a social app with a mission to help immigrants and international students in the US find community and belonging. Getting early users has been one of our biggest challenges so this post has already given us some ideas of how to go about it. Thank you ☺️