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Daniel Kyne's avatar

Too many good quotes in one post! "Horizontal products are only as good as their best vertical use case" is a standout. Thanks for sharing the lessons learned, Jake 🙏

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Alessio's avatar

I worked 9 years in corporate and I founded and run a data company called dyvenia, we do well, but we are still mostly consulting revenue even though I am shifting some revenue to services and licenses. I basically started my data journey with Alteryx and Tableau. On Alteryx you forgot to say they grew a lot by siding with Tableau, they had their ICP well defined in that case: Tableau users that needed to do quick data modelling for their dashboards. Tableau Prep came a lot later and now PowerBI has its own modelling tool, so in fact I think Alteryx is in trouble now, less so 3 years ago. I likes your analysis, especially your insight on horizontal tools, I am in fact trying to go vertical myself now after trying to sell an horizontal tool for about 1 year. I would recommend to include in the team someone who has done enterprise work or sales next time, UI is never the problem with Enterprose tools, you need to fit in the internal narrative of the Enterprise buying committee, and they will always go for whatever they thing is “standard” or “best practice” at the moment.

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